Shopsense AI announced that it is partnering with Magnite to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and live events have inspired shopping journeys for decades. Now, broadcasters leveraging Shopsense?s frictionless second-screen shopping experience will be able to incorporate programmatic advertising from brands looking to connect with consumers right at the point of purchase.

As brand and performance buying teams make strides in becoming more coordinated, they?re looking to their supply partners to construct media plans that address their full funnel. TV broadcasters leveraging Shopsense?s retail media platform are maximizing exposure, consideration, and likelihood to convert for their sponsors by capturing their viewers? focused attention through both the TV glass and their second-screen.

The programmatic availability of retail media storefronts makes it easier for brand and performance buyers to coordinate their planning, activation, and measurement across their preferred DSPs.