Rubicon Project : Tapad and Rubicon Project Launch Automated Global Cross-Device Campaign Solution
January 30, 2017 at 06:34 pm IST
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NEW YORK, NY and LOS ANGELES, CA - Tapad and Rubicon Project (NYSE: RUBI) announced today a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace. Tapad is the leading provider of unified, cross-screen marketing technology solutions and Rubicon Project operates one of the largest advertising marketplaces in the world.
The Tapad Device Graph™, which enables buyers to expand their high-value display data signals to associated mobile devices, will be integrated across Rubicon Project's leading advertising exchange and Orders platform, significantly improving consumer mobile reach. The new global partnership will empower Buyers within Rubicon Project's exchange to find and engage audiences across their entire digital experience. Rubicon Project operates one of the world's largest mobile exchanges connecting to approximately 1 billion unique mobile devices globally.
'We're excited to partner with Tapad to continue to provide our customers the very best data for managing their advertising businesses,' said Harry Patz, Chief Revenue Officer, Rubicon Project. 'Cross-device delivery is crucial for buyers today with more than 81% of internet users currently relying on more than one device for digital access[1]. Through our partnership, buyers will be able to extend their desktop private marketplace campaigns to mobile, allowing them to find and engage their audience across devices, anywhere in the world. The net result will also benefit sellers; the increase in mobile reach will better position publishers and app developers to strategically capitalize on their inventory, ultimately increasing bid rates and mobile revenue across the board.'
'Our partnership with Rubicon Project marks the first time advertisers and publishers alike are able to use cross-device solutions at significant scale outside of Google and Facebook,' said Pierre Martensson, GM of Tapad's Data Division and APAC. 'Our Device Graph will help Rubicon Project's advertisers make more informed buying decisions and find the audiences who matter most.'
Barry Adams, VP of Commercial Development at Bidswitch said, 'As digital advertising moves away from desktop and increasingly toward a mobile-first model, cross device data becomes critical to finding consumers. The rich data buyers will now be able to leverage at scale through the Tapad and Rubicon Project integration will enable us to provide a state-of-the-art cross-screen solution for the 150+ buying platforms that use our service, and the tens of thousands of advertisers they represent.'
For more information about Rubicon Project's inventory, please visit www.rubiconproject.com. For more information about Tapad's cross-platform advertising solutions, please visit http://www.tapad.com/solutions.
Rubicon Project Inc. published this content on 30 January 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 30 January 2017 13:04:05 UTC.
Original documenthttp://rubiconproject.com/press-releases/tapad-and-rubicon-project-launch-automated-global-cross-device-campaign-solution/
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Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, (DSPs), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution for workflow, yield management and monetization, across both programmatic and direct-sold video inventory.