Trialbee Partners with LiveRamp to Scale Reach for Patient Recruitment in Clinical Trials
January 12, 2021 at 06:30 pm IST
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Trialbee announced a partnership with LiveRamp to find a pool of potential trial participants and then engage them for clinical trials in a privacy-centric way. Trialbee will leverage LiveRamp’s Identity Infrastructure and network of data providers to identify and reach potential clinical trial participants and remain engaged with those participants throughout their clinical trial journey. In turn, healthcare consumers will benefit from improved access to trial information and being empowered to make decisions to use clinical research as one option of care. Clinical trial recruitment is one of the biggest bottlenecks in clinical research. Over 80% of regulated phase II-III clinical trials fail to meet planned enrollment targets and are delayed 6 or more months, jeopardizing data quality and development timelines. Inefficient and untargeted recruitment efforts for late stage trials cause a rise in direct operational development costs and lost revenues due to delayed time to market. This partnership will help to avoid such inefficiencies inherent to untargeted recruitment. Trialbee will use LiveRamp’s data connectivity platform to model a seed pool for a specific trial protocol to reach a larger pool of potential participants who may be motivated to participate in a clinical trial. Trialbee will further engage with participants through the company’s unique triple qualification process, which includes online qualification and nurse panel interviews to ensure high-quality participant matches prior to study enrollment. Solutions used are released under LiveRamp’s HIPAA Compliance Program and adhere to regulatory privacy and security standards.
LiveRamp Holdings, Inc. is a global technology company. The Companyâs enterprise platform enables data collaboration, where companies can share first-party consumer data with business partners securely and in a privacy-conscious manner. It offers flexibility to collaborate wherever data lives to support a range of data collaboration use cases within organizations, between brands, and across its global network of partners. The LiveRamp data collaboration platform enables an organization to unify customer and prospect data (first, second, or third-party) to build a single view of the customer in a way that protects consumer privacy. First-party data is data collected firsthand through a companyâs controlled channels. Second-party data is data that a company shares directly with a business partner. Third-party data is data collected and sold by a company through an online data marketplace to companies with which it does not have a direct relationship. It serves a global customer base.
LIVERAMP HOLDINGS, INC. 
