Liquid Holdings Group, LLC announced prominent additions to its senior team. Ralph Lafferty, formerly of Eze Software Group, joined as Head of West Coast Sales, and financial services veteran Jim P. Lee joined as Chief Administrative Officer (CAO). These hires reflect Liquid's mission to provide a purpose-built platform that enables fund managers to further harness the power of cloud technology and achieve greater operational efficiency and stability as they look to raise capital from institutional investors.

Based in the San Francisco Bay Area, Mr. Lafferty will work with the growing community of hedge funds on the West Coast seeking a cost effective platform that requires no IT or operations footprint to run mission-critical aspects of their business such as trading, risk management, and reporting as well as key services including broker reconciliations, corporate actions, and security master maintenance. As CAO, Mr. Lee is responsible for managing Liquid's growing roster of clients through a proven and streamlined activation and on-boarding process as each client goes live on the Liquid platform while also driving the firm's corporate technology infrastructure and operations. Additionally, Mr. Lee contributes to the technology strategy and execution model in support of the Liquid platform.

Liquid's growth in operations--which includes another key hire, Matt von Mering, formerly of Pipeline Trading Systems and Eze Castle--allows clients to benefit from a streamlined on-boarding process which matches the use of Liquid platform to unique workflows across front office trading through to the middle- and back-office, while offering industry best practices at each point in the process. Prior to joining Liquid, Mr. Lafferty was Director of New Business Sales at Eze Software Group. Mr. Lee was formerly Chief Information Officer with both Endurance Specialty Insurance and Marsh & McLennan Companies.