Latitude 360 has entered into a non-binding letter of intent to acquire Major League Fantasy. In a release, Latitude 360 noted that once consummated, the transaction will allow it to offer the first chain of live in-venue fantasy sports books. MLF's Founder and CEO Jesse Merl will remain President of the "360 Fantasy Live" division.

The purchase price is a cash and stock deal valued at $8.5 million and is subject to definitive agreements, financing, and other conditions. Dawson James Securities is the Investment banker in the transaction.