Davos, Switzerland - Once a year, politicians, business
leaders and experts flock to the World Economic Forum in
Davos, an exclusive ski resort in Switzerland. The Forum is
an independent international organization committed to
improving the state of the world by bringing together
leading figures from the worlds of business, politics,
academia and others to shape global, regional and industry
agendas. This year's WEF focuses on the following topics:
Growth and employment models, leadership and innovation
models, sustainability and resource models, and social and
technological models.
On January 25, the Federal Chancellor of Germany Angela
Merkel gave the opening address marking the start of
this year's WEF. Dr. Axel C. Heitmann, Chairman of
LANXESS's Board of Management, will be there to represent
the group.
Heitmann has issued the following statement:
"The facts speak for themselves and leave little room for
interpretation.
First: In the last 30 years, consumption of raw materials
worldwide has risen by 70 percent. Second: Oil consumption
alone would double if China tomorrow had the same standard
of living as the United States. Third: Sooner or later, our
oil reserves will run out. In the meantime, oil is becoming
ever more expensive. Fourth: Man-made climate change
continues unabated. International governments have so far
been unable to agree coordinated and effective
countermeasures - Durban is a case in point. Finally fifth:
Despite all this, a global economic system without growth
is not a realistic prospect.
The conclusion is therefore clear: If the economy cannot
find a way to secure its existence in the long term, it
will erode its own foundation. It therefore follows that
the links between economic growth and resource consumption
must be weakened. After all, sustainability means making
more out of less. The chemical industry is already showing
how this is possible in terms of energy efficiency, for
example. Every metric ton of climate gas generated today in
the production of chemicals worldwide helps to reduce
emissions elsewhere by up to two-and-a-half tons.
The German chemical industry in particular has already made
considerable progress in this area. Others are following
suit when it comes to making consistent use of the
opportunities afforded by the new sustainability
technologies. Some call this "green", others call it
"blue", but it is essentially one and the same thing -
technology.
This technology is making it increasingly possible, for
example, to replace oil-based source materials with waste
and renewable raw materials. State-of-the-art waste gas
treatment can dramatically cut CO2 emissions. And the
progress being made with intelligent basic products is
helping to save energy and raw materials and reduce
emissions across all industries. For example, standardized
labeling will soon be in place for all car tires. As with
refrigerators, these labels will inform consumers of the
tires' contribution to environmental protection, because
better rubber means less rolling resistance, which in turn
reduces fuel consumption. If all passenger cars and trucks
were equipped with the best possible tires today, this
would cut annual CO2 emissions by up to 50 million metric
tons. In its position as the world's leading synthetic
rubber manufacturer, LANXESS makes this possible.
That is why it is just as important to invest in the
industrial development of opportunities like this as it is
to use new forms of energy and to improve energy efficiency
in actual production. Ultimately, this approach to
sustainability brings not only ecological and economic
advantages but social benefits, too. Investments in
pioneering technologies not only safeguard competitiveness
and jobs in the western world - they improve living
conditions in emerging markets as well. The global economy
is responsible for both."
distribué par | Ce noodl a été diffusé par Lanxess AG et initialement mise en ligne sur le site http://www.lanxess.de. La version originale est disponible ici. Ce noodl a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-25 09:38:26 AM et restera accessible depuis ce lien permanent. Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité. |