Lamar Advertising Company has announced the appointment of John Miller, vice president and director of National Sales, as the senior vice president of Sales and Sales Operations, and Rachel Roger, national sales account executive, as the national sales manager. These new roles serve to underline Lamar's unwavering commitment to delivering an exceptional customer experience on the national and local levels.John Miller's role is a newly created position that reflects the company's continued focus on understanding client needs and developing and implementing sales tools, processes and protocols to meet those ever-changing client needs. Miller will direct all aspects of Lamar's local, regional and national sales, including the company's sales process strategy and sales support activities. He has been with Lamar since 1981 and has seen sales from every angle - as an account executive, general manager and national sales director. In his role as vice president and Director of National Sales, Miller built a team of national representatives and support staff across the country, enabling the company to more than double its national sales revenue. In her new role as National Sales Manager, Rachel Roger will oversee Lamar's team of national sales representatives and ensure that they have the tools and training needed to deliver an exceptional customer experience. With over 13 years of experience working with national advertising agencies and top brands as a National Sales Account Executive, Roger will also ensure that advertisers' needs are being met and will manage Lamar's new national business opportunities.
Lamar Advertising Company is an outdoor advertising company. The Company rents space for advertising on billboards, buses, shelters, benches, logo plates and in airport terminals. The Company operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. The Company owns and operates approximately 160,400 billboard advertising displays in 45 states and Canada. It rents its advertising space on two types of billboards: bulletins and posters. In addition to traditional billboards, it also rents space for digital billboards, which are generally located on traffic arteries and city streets. It owns and operates approximately 4,750 digital billboard advertising displays in 43 states and Canada. It also provides logo signs in the United States, operating approximately 23 of the 26 privatized state logo sign contracts. The Company also operates approximately 139,250 logo sign advertising displays in 23 states and the province of Ontario, Canada.