Kidpik Corp. announced that Bart Sichel has been appointed a Director of the Company, effective March 21, 2022. Mr. Sichel is an experienced executive with a 25+ year track record of driving impact in the retail, media, financial service, and travel/hospitality sectors, that includes nearly a decade as Chief Marketing Officer at Burlington Stores, and 13 years at McKinsey & Co., as a partner in their Marketing and Retail Practice.

He is known for delivering compelling marketing strategies and content across traditional media like television and radio, as well as in digital, search, mobile, and social, with broad experience across e-commerce, customer loyalty, advertising, brand portfolio management, strategic planning, customer insights, CRM, and direct marketing.