- Kia's 'Opposites United' design philosophy to be showcased in global design exhibition
- Event takes place from 17th to 23rd April at the Museo della Permanente in
Milan, Italy Key Kia designers includingKarim Habib to present the brand's design vision- Design approach entails tackling the mobility challenges of today with a vision for tomorrow
The exhibition's theme, 'Opposites United,' reflects Kia's design philosophy, which takes inspiration from the contrasts found in nature and humanity. Immersive media art installations will be displayed across seven exhibition halls, inviting visitors to experience Kia's design vision for a new era of sustainable mobility through video, sound, and sculpture.
The art exhibition, which premiered at the 2021 Gwangju Design Biennale in
"We hope that this exhibition will convey the sincerity of Kia Design, which seeks to communicate our essential design values and commitments to our customers in an innovative manner," said
Five key design pillars
'Opposites United' is based on five key design pillars, each of which will be illustrated in a dedicated space as part of the exhibition: Bold for Nature, Joy for Reason, Power to Progress, Technology for Life, and Tension for Serenity.
Arriving visitors will be greeted at an entrance space showing the concept behind the Kia design philosophy exhibition. Attendees can intuitively experience the concept of 'Opposites United' through the archiving section, where they can briefly see the preparation process of the exhibition in order to build anticipation for the exhibition itself. The next stop is the
Following the
"Kia's 'Opposites United' design philosophy represents far more than just the way our cars look, it is a reflection of the brand's determination to compatibly further two vital fields which have come to be at odds with one another: human wellbeing and environmental sustainability," says
For more information about Kia's design philosophy, please visit: www.kianewscenter.com
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