The report analyzes influencer earnings observed in IZEA’s online marketplace from 2015 to 2021. Data comprises negotiated rates between marketers and creators spanning the spectrum of micro-influencers to celebrities across Twitter, Facebook, Instagram, Pinterest,
“Influencer earnings have seen tremendous growth since IZEA launched the first marketplace that paid influencers to create content on behalf of brands in 2006,” said
Key Findings Include:
- Over the past seven years, average earnings have dramatically risen for influencers of all tiers.
- After a slight decline in 2020, the cost per post rates for nano, micro, mid-tier, macro, and mega influencer surged to all-time highs in 2021.
- Video-based social media platforms command the highest average cost per post, with posts on
TikTok costing an average of$3,514 and YouTube content costing an average of$4,491 . - Combination posts that include a post on YouTube and an Instagram Story have the highest combo post price average of
$13,025 .
2021 Average Cost Paid Per Post Per Platform:
- YouTube videos had the highest cost per post, with an average of
$4,491 . TikTok videos had the second-highest cost per post, with an average of$3,514 .- Pinterest posts had an average cost per post of
$2,114 , ranking higher than posts on Facebook and Instagram. - Sponsored photo posts on Instagram had an average cost of
$1,170 . - Instagram Stories had an average cost of
$906 . - Facebook posts came in just behind Instagram Stories with an average cost of
$833 . - Sponsored tweets on Twitter had the lowest average cost of
$284 .
2015-2021 Sponsored Post Price Increase by Tier:
Sponsored Post prices charged by nano-influencers with 1,000 to 9,999 followers have risen 3,504% from$25 to$901 on average.Sponsored Post prices charged by micro-influencers with 10,000 to 49,999 followers have risen 1,291% from$109 to$1,516 on average.Sponsored Post prices charged by mid-tier influencers with 50,000 to 199,999 followers have risen 542% from$481 to$3,087 on average.Sponsored Post prices charged by macro-influencers with 200,000 to 499,999 followers have risen 431% from$949 to$5,043 on average.Sponsored Post prices charged by mega-influencers with 500,000 to 999,999 followers have risen 301% from$1,694 to$6,786 on average.Sponsored Post prices charged by web celebrity influencers with 1 million or more followers have risen 115.4% from$3,012 to$6,488 on average.
Get the full report here: https://izea.com/influencer-marketing-statistics/2022-state-of-influencer-earnings/
“We have seen a notable shift in earnings from Instagram to
About IZEA
Attachment
Nano-Influencer Cost Per Post
Martin SmithIZEA Worldwide, Inc. Phone: 407-674-6911 Email: ir@izea.com
Nano-Influencer Cost Per Post
Influencers With 1,000-9,999 Followers: All Platforms (2015-2021)
2022 GlobeNewswire, Inc., source