IZEA, Inc. announced a strategic partnership with Bristlecone Broadcasting, to market a co-branded version of IZEA's social sponsorship platform. Under the agreement, IZEA will work with Bristlecone Broadcasting to seamlessly connect targeted social sponsorship revenue opportunities with local, in-market television media inventory, hosted at the domain IZEA.TV. The site is powered by IZEA's Exchange platform, which allows IZEA's partners to co-brand or white label their own social sponsorship marketplaces.

Now Bristlecone can manage, sell and track social sponsorships through their owned and operated Twitter, Facebook and other social accounts, building out an extended network of viewers, readers and followers for advertisers to engage with via sponsored tweets, photos, blog posts and more within the marketplace.