The company has strong arguments to keep rising.

Many investment banks recently raised their target price on the stock. Consensus’ EPS estimates were as well upward revised. Operating margin rate has constantly increased over the last 6 fiscal years. Moreover, the EBITDA is expected to increase of 13% after a 17% rise in 2014. Finally, the share has still a potential to reach the consensus average price target.

Technically, the security shows a bullish configuration on all time scales. Moving averages are well oriented. The recent gap is very likely to give the share a new momentum. Investors could take a long position at current prices and target the GBp 274.90 long term resistance area. A stop loss should be set at GBp 253.