ITOCHU Corporation announced that it has entered into an exclusive franchise agreement for the OUTDOOR PRODUCTS brand in Japan with SANMARINO Co. Ltd. The first store will open in LUMINE EST SHINJUKU on February 11, 2014. The OUTDOOR PRODUCTS brand was originated in Los Angeles, the United States in 1973 and has gone on to establish a firm position in the outdoor scene not only in the United States but around the globe.

It uses the strong CORDURA(r) nylon fabric and offers a broad array of products including the 452 Model, said to be synonymous with he daypack. Its products are sold in more than 60 countries in the world centering on the United States and Japan. ITOCHU acquired the trademark right of the OUTDOOR PRODUCTS brand in 19 countries and regions in the world in November 2012.

Since then, ITOCHU has been offering the brand in regions centering on Asia, including Japan, and transmits the brand's worldview broadly to further increase the value of the OUTDOOR PRODUCTS brand.