ITOCHU Corporation announced that it has signed an agreement with WILD THINGS LLC to secure exclusive import/distribution and master license rights for the WILD THINGS brand in the Japanese market. The full-scale release of the brand will commence from the 2016 autumn-winter season. The WILD THINGS brand was founded in 1981 by Marie Meunier, a noted mountaineer who was the first woman to summit Aconcagua, the highest point of the Andes, and her husband and American mountaineer John Bouchard.

The husband and wife team set up shop in New Hampshire, an area surrounded by a challenging natural environment and no shortage of skilled climbers. Leveraging the knowledge and experience they gained as mountaineers, they coined the motto Light is right and designed a large variety of attire and goods for serious mountain climbing, growing WILD THINGS into one of the United States premier outdoor brands both in name and substance.