Ipsos: acquisition of Crownit in India
Crownit's mobile-first strategy enables Ipsos to digitalize a large part of its offline research capabilities, with the increasing use of mobile in India to reach a wider range of socio-economic groups.
' This approach improves the representativeness of digital samples, and promotes faster and higher quality data collection, with increased efficiency ' says the group.
Ben Page, CEO of Ipsos, said: ' This acquisition marks an important step in the expansion of Ipsos' data collection capabilities in India, moving from traditional offline methods to a more agile and efficient online approach, while improving data quality and security. This operation supports our growth in the country, enabling us to reach a wider audience and gather even more relevant information for our clients. '
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