INTAGE : 03. OUR UNIQUE POINTS147KB

05 OUR UNIQUE POINTS

Our Unique Points

Expand the scale of the research business and expand into other areas

Toward further growth, along with changes in

customer companies and consumers

Currently, the INTAGE Group's business is focused on research. As the environment surrounding our customers and consumers is drastically changing, driven by the impact of the COVID-19 pandemic and other factors, our business needs to respond to diverse changes. Going forward, we aim to expand our activity field from research, with a focus on turning data into value. In expanding areas and scale, we will focus on capital policy and M&As in addition to expansion of business domains and enhancement of product capabilities.

Business scale expansion (illustration)

M&As

Area expansion

Enhancement of product capabilities Capital policy

Research

1 Panel surveys contributing to stable business performance

We have "product masters" that can be used for various marketing analysis, and about 400 panel customers as routine customers forming a stable customer base

Sales No. 1				Example of a
		product package
display using
panel data		XX	market sales
		No.1

Consolidated net sales and panel survey sales
(Millions of yen)							60,232
60,000						57,558
				55,551
			53,986
		50,499
45,481	47,987
40,000

20,000	14,924	15,496	15,854	16,581	16,557	17,401	17,831
0
	FY2015	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021

The strength of the INTAGE Group

2Value creation and systematization

of data through data handling

"Data handling" refers to technologies, skills, and know-how that enhance the value of data in each phase, as shown in the figure below. In reality, the vast amount of data owned by customers is not always ready to be used for business. The INTAGE Group has developed technological skills, and know- how, to appropriate collect data, as well as to adjust formats, aggregate and visualize data, and make analysis, value creation, and systematization by data analysts.

Data handling	Make a	Select data
process	master of
	data
	Aggregate			Collect
	Customer	required
	and	data
	analyze
	data
			Transform
	Process data	into usable
				data

• Used net sales of ¥56.2 billion for fiscal June 2020, an irregular 15-month term due to a change in the fiscal year end.

INTAGE GROUP REPORT 2022

06

The importance and opportunity of data

"Information" is essential in every phase

The INTAGE Group's strength lies in the collection, processing and analysis of various types of information, including data, as processes to add value to the information. Information is always present in all phases

of the value chain of a customer, and we believe that the value creation of information, which goes beyond marketing research, has great potential to expand business opportunities.

Information

operation Main

Value chain of a company (e.g., manufacturing)

Product	Raw material	Processing and	Shipping	Sales
planning	procurement	manufacturing

activities Support

General management

Human Resources and Labor Management

Technology development

Turn information into value

3Diversity of methods and data available for research

One of the strengths of the INTAGE Group's marketing research is the variety of custom research methods and the abundance of data acquisition by monitors and devices.

Examples of data owned by the INTAGE Group that enable understanding of consumers

Smart TV viewing			Purchase data

Media contact	Location information
Dining menu	Sales data for the product
Automotive information	In-storepromotioninformation
Financial information	Data of awareness and values

A variety of research methods

	Internet survey | Package design optimization service | Real-time video evaluation service | Smartphone
Quantitative research	research based on location logs | Venue test | Mystery shopper test | Home-use test | Mail survey | In-
	store survey | In-store display survey
Qualitative research	Remote interview | Focus group interview | In-depth interview
Non-verbal research	Advertising creative evaluation using facial expression analysis | Response latency survey