Immersion Corporation announced that Jason Patton has joined Immersion as Vice President & General Manager for Content & Media. An experienced entertainment executive who has focused on advanced technologies throughout his career, Patton will lead Immersion's Content & Media business development, strategic vision and operational plan. Jason Patton named Vice President and General Manager of Content & Media Business at Immersion Corporation.

Patton, who assumed his role on January 6, will be based at Immersion's headquarters in San Jose, CA, and will report directly to Viegas. Patton has served as an executive at the forefront of developing new digital technologies in the media space in the U.S. and abroad. Prior to joining Immersion, Patton was Senior Vice President, Business Development & Technology of YOD China.