Hindustan Unilever : Celebrating International Hugs Day with #PondsKiJhappi
January 21, 2019 at 08:44 pm IST
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This season, Pond's Cold Cream takes its legacy of trusted care further by touching the emotional side of young India. In a world of constant virtual connectedness, one often spends very little time with loved ones.
The 'Pond's Jhappi Van' is a social experiment to gently nudge the youth to go over and hug those they love. In Indian parlance, 'jhappi' means much more than a simple hug. It's the embrace and protection that only a loved one can provide.
On the occasion of International Hugs Day celebrated every year on the 21st of January, the 'Pond's Jhappi Van' is a warm way of reminding us that nothing compares to the warmth and love in a real hug. Just the way Pond's Cold Cream provides skin with a nourishing and shielding hug against the harsh winter.
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Hindustan Unilever Limited published this content on 21 January 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 21 January 2019 15:13:07 UTC
Hindustan Unilever specializes in manufacturing and marketing of cleaning and food products. Net sales break down by family of products as follows:
- personal care products (46%): hair and skin care products, dental and deodorant products (brands Aviance, Dove, Sunsilk, Lux, Pond's, Axe, Rexona, Close Up, etc.);
- house cleaning and laundry care products (33.9%): soaps, dishwashing liquids, detergents, stain removers and cleaners (brands Active Wheel, Comfort, Cif, Sunlight, Vim, etc.);
- food products and beverages (18.8%): culinary products, sauces, oils and margarines (brands Knorr, Kissan, Annapurna, etc.), ice creams (Kwality Wall's), teas and coffees (brands 3 Roses, Red Label, Lipton, Bru, Taj Mahal);
- other (1.3%).
At the end of March 2019, the group had 28 production sites in India.
India accounts for 96% of net sales.