H & M Hennes & Mauritz AB (publ) announced that its collaboration with the Colombian designer Johanna Ortiz will launch in full in March 2020. The 19-piece collection which spans feminine dresses, tops, skirts and swimwear features the exotic color palette, tropical florals and dramatic silhouettes that have become synonymous with Ortiz's statement-making label. The main collection will launch in select H&M stores and online at hm.com on March 12. The collaboration is a true meeting of minds: the H&M design team travelled to Ortiz's native Cali also known as Colombia's Salsa capital to fully comprehend the complex construction behind the designer's ultra-flattering designs. Hosted by Johanna in her elegantly decorated home, the team was immersed in Ortiz's sophisticated bohemian world, examining her archive to revisit her signature tropical prints in re-energised colorways. Key pieces include the vibrant red floral maxi dress, the magenta midi dress in broderie anglaise, the black patterned floor-length column dress in viscose crepe one of Ortiz's personal favoritesand the ruffled wrap skirt in black and white cotton-poplin. Extravagant ruffles are an important design feature, even appearing on asymmetric swimsuits. There are also some more pared-back styles including a cotton-poplin tunic shirt and monochromatic blouses are palette-cleansing in their simplicity.