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HDFC Bank House, | |
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CIN: L65920MH1994PLC080618 |
HDFC Bank Launches Star-Studded PayZapp Campaign
The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma
showcasing All-New PayZapp's strength as a payments app
Mumbai, December 7, 2023: HDFC Bank, India's leading private sector bank, today announced the launch of a star-studded PayZapp campaign. The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma utilising their immense popularity for a wide consumer connect.
The | tongue-in-cheek | campaign, | Key features of the revamped PayZapp: |
conceptualised by Wondrlab India, a | #PayAnyoneAnywhereAnyhow | ||
martech network, includes three films | • Make payments via UPI, cards and | ||
featuring the three actors wherein each | PayZapp wallet | ||
showcases a range of payment choices | • PayZapp accepts diverse payment | ||
that PayZapp offers. The | campaign | modes: scan any QR code and swipe to | |
came from the insight that some people | pay for online shopping / bill payments | ||
live their whole lives without having | and more | ||
choices, but now they do not have to, at | • Customers can choose to pay anyone: | ||
least when it comes to payments. | any app, any QR code and any mobile | ||
number |
Ravi Santhanam, Group Head, Chief Marketing Officer and Head - Direct to
Consumer Business said, "With PayZapp, we have revamped the payment experience for all consumers extensively, making the journey smoother and easier - be it via UPI, cards or PayZapp wallet. It is not just a payment app; it is a lifestyle enabler. We want to reach every part of the country aiming to be the preferred choice of payment app for consumers. The three films on PayZapp have beautifully captured the essence of our brand message."
Amit Akali, the CCO and co-founder of Wondrlab India, said, "We took a contrarian approach while conceptualising the campaign. We explored how we can drive the point of unlimited choices by showing the viewers what happens when they don't have a choice in life. That is why, we cast the celebrities most known for something, tired of only being seen in those specific roles and wishing for more choices."
NEWS RELEASE
Watch films:
Link 1
Link 2
Link 3
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HDFC Bank Limited
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Email:sakshi.denis@hdfcbank.com
Madhu Chhibber
Head, Corporate Communications
HDFC Bank Limited
Mobile: +91 98337 75515
Email:madhu.chhibber@hdfcbank.com
HDFC Bank Ltd.
HDFC Bank House,
Senapati Bapat Marg,
Lower Parel,
Mumbai - 400 013.
CIN: L65920MH1994PLC080618
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HDFC Bank Limited published this content on 07 December 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 December 2023 12:16:28 UTC.