Creative Kids announced a new partnership with Hasbro, Inc. the global play and entertainment powerhouse, to produce a variety of new Play-Doh branded products in 2022. Through this multi-year, multi-national licensing agreement, Creative Kids and Hasbro will introduce a full line of Play-Doh toys with new twists in the Air Dry & Modeling Clay compounds space. The partnership is a close collaboration between both Creative Kids' and Hasbro's product development and marketing teams. Together, the brands are working on a multitude of compounds new to Play-Doh products, including modeling clay and other assortments to offer new creative play experiences.

The first products will launch in Spring 2022 for all distribution channels and will be supported by a dynamic marketing campaign.