Harley Davidson : 2022 Inclusive Stakeholder Management Report

FURTHER.

FASTER.

TOGETHER.

2022 INCLUSIVE STAKEHOLDER MANAGEMENT REPORT

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TABLE OF CONTENTS

Introduction

About Us

2022 Highlights

CEO Letter

Hardwire Strategy

Inclusive Stakeholder Management | Our Material Issues

People

People-First Approach Supporting our H-D #1 Team

Building a Diverse and Inclusive Workplace

Welcoming All | Creating Inclusive Experiences for Our Customers

Planet

Climate Action

Reducing Our Impact

Taking Initiative in Our Operations

Investing in Innovative Solutions

Leading in Electric

Profit

The Park

Supporting Communities: United We Ride

Advancing STEAM Education

Inaugural Month of Volunteering

Corporate Citizenship Around the World

Responsible Business

Stakeholder Engagement

Corporate Governance

Promoting Ethical Behavior and Respecting Human Rights

Government Advocacy, Policy & Engagement

Acting Responsibly | Data Privacy & Information Security

ESG Data Book

Performance Data, TCFD, SASB, GRI

ABOUT

HARLEY-DAVIDSON

Born in 1903 in Milwaukee, Harley-Davidson is the world's largest producer of

heavyweight motorcycles. Almost 120 years later, Harley-Davidson continues to be the most desirable motorcycle and lifestyle brand in the world.

We continue to define motorcycle culture and lifestyle, evoking soul-stirring emotion reflected in every product and experience we deliver with a clear mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.

6,300 Employees worldwide

34Facilities

5 Manufacturing Plants

York PA, Menomonee Falls WI, Tomahawk WI,

Rayong Thailand, Manaus Brazil

6 Offices

Milwaukee WI (Juneau Ave HQ, H-D Museum), HDFS (Chicago IL,

Reno NV, Plano TX), Talon Dealer Systems (Cleveland OH)

3 R&D and Test Facilities

Wauwatosa WI, Lake Havasu AZ, Naples FL

2 Regional (and 16 country) Sales Offices

Regional Sales Offices: Singapore, Oxford UK

2 LiveWire Locations

Mountain View and Canoga Park CA

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2022

HIGHLIGHTS

35

Unique models of motorcycles manufactured for sale

1,600+

Riding gear and apparel offerings for on and off the bike

700

NEW accessory offerings for

customers' personalization and

customization of their motorcycle

96.1%

Customers who said they were completely satisfied with their dealer purchase experience

LIVEWIRE

Listed on the NYSE

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27,669

On-demand digital learning items consumed by 2,750 employees

667 hours

Of service completed during our

Month of Volunteering challenge

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Accelerating progress.

FURTHER. FASTER.

TOGETHER.

• Inclusive Stakeholder Management (ISM) is not about ticking boxes. It's about having the belief and the passion and the energy to make a difference. As a key pillar of our Hardwire strategic plan, ISM is helping transform our business by ensuring we have positive impact on people and the planet while continuing to deliver profit for our shareholders.
  In 2022, we continued our ISM journey, making a positive impact in a number of ways.

People: Inclusion & Belonging

We seek to drive desirable, positive impact for all our stakeholders based on this simple premise: we all do better when all are included.

Through The Human Library Experience, H-D team members are participating in conversations to deepen understanding of others' lifestyle, diagnosis, belief, disability, social status, or ethnic origin. Employees have an opportunity to explore,

engage and take a deep dive into curious courageous questioning, daring discovery of differences and dialog with people from cultures and experiences other than their own.

Planet: Environmental Sustainability

We take our environmental responsibility seriously and we are consciously reducing the footprint we have on the planet.

By working towards reducing emissions from our facilities in the U.S. by 50% since 2017, establishing criteria for future carbon credits, and pursuing circular economy material use, we are demonstrating our commitment to achieving net zero carbon emissions for LiveWire by 2035 and Harley-Davidson by 2050.

Profit: Social Impact and Prosperity

We have one of the most powerful brands in the world that celebrates coming together - with your friends and with your communities.

We recently announced plans to transform a central element of our Milwaukee campus into a green space that can be used by everyone, including employees and the local community. The community park will be funded by The Harley- Davidson Foundation as part of our ongoing contributions to the Near West Side of Milwaukee.

Looking ahead, we're celebrating our 120th anniversary in 2023. We're excited about what is going to be an unforgettable milestone for the Company, celebrating the history, culture and community of Harley-Davidson. With this anniversary we are making a commitment to our hometown and also to our broader community. We want to be around for the next 120 years, and therefore, we continue to innovate in support of people, planet and profit. Just like our Harley-Davidson founding fathers, who began building motorcycles in 1903, we have the winning spirit to look ahead and always create something new and exciting.

United We Ride.

- JOCHEN ZEITZ

C H A I R M A N , P R E S I D E N T A N D C E O H A R L E Y - D A V I D S O N , I N C .