Guestlogix has officially released a new airline commerce platform to help carriers "consumerize" passenger experience, and generate their highest ancillary revenues throughout the "day of travel" -- before, during and after the flight. The airline commerce platform has three major components: flight attendant point-of-sale app, management console and passenger mobile app. Its ability to gather, analyze and use passenger data for retail sales and marketing is entirely new to the airline industry, where only 7.5% of passengers make onboard purchases -- a conversion rate that has not improved in years, despite higher ancillary revenues overall (largely from fare unbundling). Currently, onboard sales are still largely dependent on legacy point-of-sale (POS) devices that were built to process orders and payments, but largely disconnected from any passenger systems. This is backward and inconvenient for passengers increasingly accustomed to doing everything -- from hailing an Uber to ordering pizza -- on a mobile app or voice-controlled device.