Grounded People Apparel Inc. announced that it will launch its São Paulo, unisex shoe collection (the "Collection") on March 17, 2023. To coincide with the launch of the Collection, the Company will also implement an industry-disrupting five-year warranty program (the "Warranty Program"), guaranteeing the integrity of Grounded People footwear products against manufacturer defects, and providing customers with a commitment to replace their shoes should any defects result. The launch of the Collection and the introduction of the Warranty Program marks the brand's first year in business and comes on the heels of the Company's January 13, 2023, announcement of a $2.5 million cash investment in the brand, led by Vancouver-based Right Season Investments.

Following a year of pre-launch sales and consumer feedback the Company has transformed feedback received into product adjustments that have resulted in a ‘quality guaranteed' collection the Company is confident in and is backing with an industry-disrupting five-year warranty program. The São Paulo unisex shoe collection will range in price from USD 219.00 to USD 229.00, will be available in black and khaki, and feature extra-durable outsoles made from used car tires (black) or volcanized natural rubber (khaki) to provide improved comfort and traction, all-metal D hooks to provide reliability when consumers go to lace up, and 100% recycled cotton increasing the Company's preservation of valuable natural resources. The Collection, named in recognition of São Paulo, Brazil, the state in which the shoes are produced, was specifically designed to break barriers in the sustainable fashion industry with the introduction of a shoe that allows consumers to live a more environmentally conscious lifestyle without having to sacrifice comfort or style.

Like all Grounded People products, each shoe making up the Collection is made with recycled materials, and a portion of each sale will be donated to one of the Company's globally partnered charities through its LACES program (Learn to Achieve and Create Everlasting Sustainability). The new five-year Warranty Program exemplifies the Company's commitment to its consumers and complements the integrity of the products it produces. The Program also ‘goes the distance' in fostering long lasting relationships with customers, and ensures customers get the most out of their shoes with complete peace of mind.

Grounded People knows that the provision of warranty-backed products is key to customer retention, can bolster customer referrals, and will help broaden the Company's consumer-base and brand.