Greenfern Industries Limited announced the resignation of current CFO, Howard Long and the appointment of Richard Chew as its new Chief Financial Officer. Howard Long who has been in the role prior to listing in October 2021 has resigned to pursue other opportunities effective December 1, 2023. The Company will work with Howard on a transition plan and confirmed measures will be put in place to ensure the smooth operation and hand over process of the finance function with Richard.

Mr. Chew, a chartered accountant who has been recognised in the New Zealand CFO awards in the finance leader of the year (2016) and the finance team of the year (2017) categories, comes to Greenfern with more than two decades of senior management experience in sectors ranging from media, advertising and marketing to retail, music and property including commercial finance roles with Les Mills International, Fox Sports, FCB NZ, 90 Seconds, Mahi Tahi Media, Rhythm & Vines, Allpress Espresso, Cooks Coffee Company and others. Mr. Chew, who joins Greenfern on December 1, 2023, is currently running his own finance consulting business XL CFO and was CFO for NZX and ASX listed companies including Global CFO and founding shareholder of 90 Seconds, a cloud-based video production company that achieved significant investment from Sequoia Capita.