Green Innovations Ltd. announced that its Green Hygienics, Inc. has launched Noov(R), a new line of bath tissue and paper towels. Developed for the cost conscious consumer and savvy retailer, Noov(R) is the lowest cost/highest value sheet on the market. The brand enjoys better retail margins than other national brands and resides in the fastest growing segment in its category.

Noov(R) is hypoallergenic, unscented and available in a 330 sheet, 2-ply bath tissue and a 65 sheet 2-ply paper towel.