Good Life Companies has named Rachel Bashore its Chief Operating Officer, effective immediately. Bashore's appointment to this role reflects Good Life's robust expansion, driven by the firm's unique focus on the intersection of financial advice and personal health and wellness. Reporting directly to Good Life Chief Executive Officer Conor Delaney, Bashore will oversee all aspects of the firm's day-to-day operations, as well as the expanding platform of services and tools to support the growth of its affiliated financial advisors.