1st Anniversary of PT. Midea HVAC Indonesia & V4+S Launch

March 21st, 2013, marks the date of the 1st anniversary of the Midea CAC joint venture in Indonesia: PT. Midea HVAC Indonesia. To celebrate the JV's first birthday, Midea CAC brought its most advanced VRF product, the all-DC inverter V4+S, and the 4th generation Intelligent Manager of Midea (IMM). Around 200 guests, including sub-distributors, consultants, project owners, contractors, and developers attended the function.

During the seminar, the Marketing Director of Midea CAC, John Wei, gave a welcome speech to all attendees and reviewed the rapid development of Midea CAC over the past year. Following this, General Manager of PT. Midea HVAC Indonesia, Hartono Joseph, reviewed Indonesia HVAC market information, pointing out the company's objectives for 2013 as continuously ambitious, with the goal to achieve a top 5 in the Indonesian market.

Indonesia is the largest air conditioner market in Southeast Asia and enjoys healthy economic conditions and strong demand for large commercial and residential construction projects. According to 2011 BSRIA (Building Services Research and Information Association) data, air conditioner sales in 2011 were approximately 1.9 million units, signifying a 30% year-on-year growth. VRF air conditioners showed strong performance with a market volume of 5,600 units and sales value of USD$54 million.

After the opening speeches, the Midea team formally presented the all-DC inverter V4+S and the 4th generation IMM, with integrated Bahasa interpretation.

During the banquet which followed, all attendee sang Happy Birthday to the company, and the Board Commissioner of PT Midea HVAC Indonesia, Toto Djamaludin, blew out the single candle on the birthday cake.

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