Fujitsu announced its collaboration with Marketo Inc. Fujitsu will provide consulting services to assist companies in Japan with their deployment of the marketing automation platform from Marketo. Through this collaboration Fujitsu will offer consulting services to support the deployment of the "Marketo" engagement marketing automation platform. Fujitsu will also develop new functions that work to connect Marketo to the Fujitsu business management platform positioned within FUJITSU Digital Marketing Platform CX360, a suite of digital marketing-related products and solutions. This will enable consolidated management of program implementation, based on sophisticated segmentation, using email, website personalization, advertising tie-ins and other Marketo-based functions, in tandem with measurements of each type of marketing program's effectiveness. The result will be that companies are able to integrate their complex marketing activities, making them more efficient and optimized, while also having the capacity to deliver communications that maximize the lifetime value of customers. To contribute to customer business growth, Fujitsu will continue to enhance CX360 and to support ever-more powerful corporate marketing innovation to realize the optimal marketing approach for each and every customer.