Flowers Foods, Inc. Promotes Heeth Varnedoe to Chief Transformation Officer, Effective January 4, 2021
December 10, 2020 at 04:15 am IST
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Flowers Foods, Inc. announced that Heeth Varnedoe, senior vice president of DSD Regions/Sales, has been promoted to chief transformation officer (CTO), a newly created role at the company, effective January 4, 2021. As CTO, Varnedoe will be responsible for overseeing the implementation of key, cross-functional initiatives that advance Flowers' long-term strategic plans. One area of immediate focus for Varnedoe is Flowers' digital and enterprise resource planning initiative. This is a newly launched, multi-year effort to transform the company's organizational capabilities, implement new technologies, and make data-driven decisions. Varnedoe will report to Ryals McMullian, president and chief executive officer. Varnedoe joined Flowers Foods in 1990, holding a number of management positions, including president of the company's bakery in Jacksonville, Florida. He left Flowers in 2000 to pursue other business interests and rejoined in 2012 as vice president of national accounts. In 2016, he was promoted to president of the company's Phoenix, Arizona bakery and was named to his current role in 2017.
Flowers Foods, Inc. is a producer and marketer of packaged bakery foods in the United States. The Company's products include breads, buns, rolls, snack items, bagels, English muffins, and tortillas and are sold under a variety of brand names, including Nature's Own, Dave's Killer Bread (DKB), Wonder, Canyon Bakehouse, Tastykake, and Mrs. Freshley's. Its fresh baked foods customers include mass merchandisers, supermarkets and other retailers, restaurants, quick-serve chains, food wholesalers, institutions, dollar stores and vending companies. It supplies national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries with breads and rolls. It sells packaged bakery products to wholesale distributors for ultimate sale to food outlets. It sells packaged snack cakes primarily to customers who distribute them nationwide through multiple channels of distribution, including mass merchandisers, supermarkets, vending outlets and convenience stores.
FLOWERS FOODS, INC. 
