First Western Financial, Inc. announced the appointment of Ellen S. Robinson to the Company?s Board of Directors, as well as the retirement of Eric D. Sipf from the Board of Directors. Scott C. Wylie, Chairman and CEO of First Western, said, ?We are very pleased to welcome Ellen Robinson to Board of Directors. Ellen has been a prominent member of the Denver business community for many years and has been a successful executive in large corporate and smaller, entrepreneurial business environments.

She is a seasoned business leader with a particular interest and expertise in leadership development and coaching on an individual and team level. Ellen further strengthens Board of Directors with her proven expertise in sales, marketing, building effective teams, coaching and mentoring talent. Ellen S. Robinson is Principal and Founder of the Robinson Coaching Group, Inc. since 2007.

Robinson Coaching Group, Inc. provides leadership development and coaching on an individual and team level in both the private and public sectors. Ms. Robinson is a former Executive and General Manager of Denver Pepsi Cola. Ms. Robinson has served as Founder and CEO of EventConnex, President of Ascent Sports, Inc. and Brand Manager for Frito-Lay, Inc. She has significant experience in building effective teams, coaching and mentoring talent and driving change.

Ms. Robinson received her Professional Coach Certification from New Ventures West in 2012. Ms. Robinson holds a Bachelor of Science in Finance and Marketing from The Wharton School, University of Pennsylvania.