March 27 - Ferrari Chief Executive Benedetto Vigna says in a Reuters Newsmaker event:
* SELF DRIVING CAR IS NOT FOR FERRARI
* LIFESTYLE BUSINESS IMPORTANT FOR US, IT ALLOWS US TO EXPAND LINKS WITH OUR COMMUNITY
* BEST WAY TO KEEP A PRODUCT DESIRABLE IS TO ALWAYS OFFER ONE LESS THAN MARKET DEMANDS Further company coverage: (Reporting by Milan Newsroom)