Ferrari N.V. announced that Lorenzo Giorgetti joins Ferrari as Chief Racing Revenue Officer, reporting to CEO Benedetto Vigna. Giorgetti has extensive experience in delivering consistent commercial growth of prestigious sports properties for the benefit of the sponsors and Ferrari. Most recently Giorgetti was Chief Commercial Officer at AC Milan and played a significant role in the club's marketing and commercial relaunch.

Prior to this, he led the commercial management of RCS Media Group's sports division for a decade, and is currently a board member of the Global Esports Federation.