E Ink Holdings Inc. announced the first installation of E Ink Kaleido 3 Outdoor smart transit signage in Sydney, Australia. The project features 12 smart transportation signs that are equipped with solar-power panels, enabling a zero-emission digital display that optimizes curbside management for the greater Sydney community. The installation, led by Mercury Innovations, marks the first deployment of E Ink Kaleido3 Outdoor since its launch in April and features 13.3" electrophoretic displays (EPD) outfitted with solar panels.

E Ink Kaleido 3 outdoor is based on print-color ePaper technology and utilizes an RGB color filter array on black and white electronic paper film to create a warm and colorful display. E Ink Kalesido 3 Outdoor's operating temperature range is between -15degC to 65degC, which allows it to operate in extremely cold or hot areas without the need for expensive, high-energy-consuming heating or cooling devices, reducing additional power consumption. E Ink Kaleido3's reflective nature means that the brighter the sun, the better the image looks, and a simple frontlight provides light for night viewing.

Mercury Innovations has integrated the 13.3" panels with their housing, software and solar infrastructure to deploy Intelligent Transportation Systems and digital signage into smart cities, helping optimize everything from curbside management to real-time transit information. Since the company's first installment in 2013, Mercury Innovations' digital signage network encompasses over 400 displays. With the trend towards ESG sustainable development, digital transformation places more emphasis on low-carbon and energy-saving characteristics.

ePaper has the features of sunlight readability, low power consumption, and compatibility with solar power systems, making it suitable as an environmentally friendly outdoor ePaper signage. E Ink compared the impact of 32-inch paper advertisements, LCD screens, and ePaper screens on carbon emissions for outdoor digital signage. If 100,000 ePaper signage operate for 20 hours a day, update their ads twenty times per hour, and last for five years, the use of ePaper signage is estimated to reduce CO2 emissions by 500,000 tons compared to LCD signage.

Compared to traditional paper posters that are printed once and disposed of, the use of ePaper signage can reduce CO2 emissions by about 21 million tons. Beyond the sustainable benefits of E Ink’s product, the company is bolstering sustainability initiatives by joining international organizations committed to carbon reduction, with the end goal of achieving RE100 by 2030 and Net Zero Carbon Emissions by 2040.