Dutch Bros Inc. welcomed Sumitro Ghosh as Incoming President of Operations on or about January 15, 2024; and Jess Elmquist as Chief People Officer on January 8, 2024. Ghosh joins Dutch Bros as Incoming President of Operations on or about January 15, 2024 and will spend the first months of his tenure actively engaging with shop and field leaders across Dutch Bros markets. After this immersive field experience, company expect Ghosh will, subject to his appointment by the Board, transition to the new role of President of Operations, in which he would be accountable for shop operations, real estate strategy, and supply chain management.

Ghosh joins Dutch Bros from NIKE Inc. where he served more than two years as Global VP of Nike Stores driving strategy, structure, standards, concepts and tools. Prior to that, Ghosh served as Chief Operating Officer of Foxtrot Ventures Inc., in various roles at Starbucks Corporation, including Chief Executive Officer and Managing Director of TATA Starbucks Private Limited and Senior Vice President, Siren Retail, Global Roastery and Reserve Stores, and with Yum! Brands.

In each of his roles, Ghosh was responsible for developing and operationalizing the growth of a complex and unique global store portfolio with incredible success, driving a consistent legacy of results while developing future leaders through a culture of engaged, inspired and committed teams. As Chief People Officer, Elmquist will be responsible for all human resources functions within the organization. He comes to Dutch Bros from Phenom People, Inc, where he served as Chief Human Resources Officer and Chief Evangelist. Prior to that, he spent 20 years at Life Time Inc., most recently as Chief Learning Officer and Executive Vice President of Human Capital.

Over his tenure with Life Time Inc., Elmquist helped grow the organization to more than 40,000 people and 152 locations. Elmquist began his career in public education as a teacher, mentor, and coach. Christine Schmidt remains as Chief Administrative Officer.