Matica Technologies Group announced the appointment of Albert Baranera as Vice President Global Sales, Printer & Desktop Solutions, effective as of November 1, 2014. Mr. Baranera will have the responsibility of leading Matica Group's Printer and Desktop Solutions Division worldwide. He will drive innovative and integrated sales initiatives, foster division's sales policies, develop new go-to-market strategies and strengthen channel management.

Matica's printer products include retransfer printers, direct card printers, laser engravers, passport printers, and other desktop solutions. Mr. Baranera reports to the CEO, Mr. Sandro Camilleri, and is part of the Matica Senior Management Team. Mr. Baranera has over 15 years of work experience in the ID card industry.

He developed business for major ID industry players like Datacard, HID Fargo, Evolis and Zebra. He has considerable experience in sales and channel management, having served in senior management and regional management roles at Impuls ID Distribution and most recently as Managing Director for Bluestar.