Apax Partners LLP, the controlling shareholder in Psagot Investment House Ltd. is considering a merger of Psagot with Direct Insurance - Financial Investments Ltd. (TASE: DIFI) subsidiary Direct IDI Holdings Ltd., sources inform Globes. It is still unclear whether and how a deal between the two companies will take place, but it is believed that a share swap is under consideration. Sources close to Direct Insurance denied that such contacts were taking place, and company management stated, "The information is incorrect."