Differ : PLACING OF BONDS

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This announcement appears for information purposes only and does not constitute an invitation or offer to acquire, purchase or subscribe for any securities of the Company.

DIFFER GROUP HOLDING COMPANY LIMITED 鼎豐集團控股有限公司

(incorporated in the Cayman Islands with limited liability)

(Stock Code: 6878)

PLACING OF BONDS Placing Agent PLACING OF BONDS

This announcement is made pursuant to the Inside Information Provisions (as defined in the Listing Rules) and Rule 13.09(2)(a) of the Listing Rules.

On 1 August 2017 (after trading hours), the Placing Agent and the Company entered into the Placing Agreement pursuant to which the Placing Agent has agreed to endeavour to procure Placees who are not and whose ultimate beneficial owner(s), if applicable, are not connected persons of the Company on a best effort basis to subscribe for the Bonds in an aggregated principal amount of up to HK$200,000,000 within the Placing Period.

Placing Completion is subject to, among other things, the Placing Agent's rights of termination of the Placing under the Placing Agreement. Accordingly, the Placing may or may not proceed. Shareholders and potential investors should exercise caution when dealing in the securities of the Company.

This announcement is made pursuant to the Inside Information Provisions (as defined in the Listing Rules) and Rule 13.09(2)(a) of the Listing Rules.

On 1 August 2017 (after trading hours), the Placing Agent and the Company entered into the Placing Agreement pursuant to which the Placing Agent has agreed to endeavour to procure Placees who are not and whose ultimate beneficial owner(s), if applicable, are not, connected persons of the Company on a best effort basis to subscribe for the Bonds in an aggregated principal amount of up to HK$200,000,000 within the Placing Period.

THE PLACING AGREEMENT

Date : 1 August 2017 (after trading hours)

Issuer : The Company

Placing Agent : The Placing Agent

To the best of the Directors' knowledge, information and belief after having made all reasonable enquiries, as at the date of this announcement, each of the Placing Agent and its ultimate beneficial owners is an Independent Third Party.

Placees : The Bonds will be placed to Placees who are not, and whose ultimate beneficial owners, if applicable, are not connected persons of the Company.

Aggregate Principal Amount

: Up to HK$200,000,000

Placing Price : 100% of the principal amount of the Bonds.

Placing Period : A period of 180 days from the date of the Placing

Agreement with an optional extension of another 550 days or such longer period as mutually agreed by the Company and the Placing Agent in writing.

Placing Completion : Subject to the termination rights of the Placing Agent

under the Placing Agreement, Placing Completion shall take place at any place and on any date the Company and the Placing Agent may agree in writing within the Placing Period. Placing Completion may take place in multiple rounds.

Termination Rights of the Placing Agent

: The Placing Agent reserves its right to terminate the arrangements set out in the Placing Agreement, by notice in writing to the Company before the expiry date of the Placing Period, if in its reasonable opinion after such consultation with the Company and/or its advisers as the circumstances shall admit or be necessary,

1. the market condition is not conducive or for any other reason the Placing Agent is unable to complete the Placing; or

2. there is any material breach of the warranties, representations and undertakings given by the Company in the Placing Agreement and such breach is considered by the Placing Agent on reasonable grounds to be material in the context of the Placing; or

3. there is or will be, or is likely to be, any event or thing materially adverse to the general affairs, management, business, financial, trading or other condition or prospects of the Company or its subsidiaries or to any present controlling shareholder (as defined in the Listing Rules) of the Company in its capacity as such or any event of force majeure affecting China and Hong Kong; or

4. if there is any suspension or material limitation in the trading of the Shares or trading in securities generally on the Stock Exchange and in the case of Shares such an event persists for more than 10 consecutive business days; or

5. if there is any cancellation of listing of Shares on the Stock Exchange.

PRINCIPAL TERMS OF THE BONDS

Aggregate Principal Amount

: Up to HK$200,000,000

Issue Price : 100% of principal amount of the Bonds.

Interest : 6.0% per annum on the principal amount of the Bonds from the issue date of the Bonds to the maturity date of the Bonds. Such interest shall be payable on each anniversary of the issue of the Bonds and the earlier of maturity date of the Bonds or the redemption date of the Bonds.

Maturity date : In respect of each Bond, the day on which the 54th

month immediately following the date of issue of the relevant Bond (excluding such day of issue) expires.

Status of Bonds : The Bonds will constitute direct, unconditional,

unsubordinated and unsecured contractual obligations of the Company which will rank pari passu among themselves and at all times rank at least pari passu with all other present and future unsecured and unsubordinated obligations of the Company, other than those obligation required by laws to be preferential.

Listing : No application will be made for the listing of the Bonds.

REASONS FOR THE PLACING AND USE OF PROCEEDS

The Company is an investment holding company. The Group is principally engaged in the provision of (I) guarantee services, (II) express loan services, (III) financial services,

(IV) finance lease services and (V) asset management services.

After deducting the commissions and other estimated expenses payable in connection with the Placing, the net proceeds from the issue of the Bonds will be utilized for the Group's business development including (i) lending to the Group's customers and acquisition of value assets in the ordinary and usual course of the Group's business; and

(ii) general working capital of the Group.

The Board considers that the Placing is in the best interest of the Company and the Shareholders as a whole.