DEMANDTEC 
By Kraft Foods, which has been using DemandTec solutions to collaborate with several leading grocery retail customers over the past three years, is one of many consumer goods manufacturers experiencing financial and trading partner benefits through DemandTec's Deal Management software service.
"With one of Kraft's largest retail customers we've seen a marked
improvement in efficiency metrics such as lower cost-to-serve and faster
time-to-approval for new trade deals submitted. DemandTec's Deal Management
software service has allowed our business users to focus more of their time on
growing the business through strategic customer activities rather than fixing
problems," said
The continued expansion of Deal Management, a core software service on the DemandTec TradePoint Network, is being driven by newly launched retailer programs and increased usage by established participants. DemandTec executives attribute the growth from existing users as increased collaboration on trade promotion planning between retailers and consumer goods manufacturers.
"This is a great milestone in our effort to help retailers and
manufacturers collaborate on the critical issue of trade promotions. We'll
continue to leverage the DemandTec TradePoint Network by delivering added
value to all users and by developing new software services that address
specific industry challenges," said
The DemandTec TradePoint Network is the industry's only secure, Internet-based private network for retailers and their suppliers to transact, interact and collaborate on promotions and other merchandising and marketing activities. Through software services such as DemandTec's industry-leading Deal Management offering, the network helps retailers lower the cost to serve for their supplier community by applying business workflow and accountability to what was largely a manual, error prone process. Consumer products manufacturers benefit from a reduction in deal handling costs as well as increased opportunities to engage in joint business planning with retail trading partners.
About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, General Mills,
Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about DemandTec's future performance. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
Media Contact:
Cassandra Moren, DemandTec, Inc.
(650) 226-4690
cassandra.moren@demandtec.com
DemandTec Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 226-4603
tim.shanahan@demandtec.com
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Tradepoint Network(TM) is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.
SOURCE DemandTec, Inc.
