DAY SOFTWARE HLD N : Announces General Availability of CQ5.1

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Revolutionary content management platform facilitates creativity and
optimizes Web channel, driving customer acquisition and growth

Basel, Switzerland and Newport Beach, CA - November 17, 2008 -
Day Software (SWX:DAYN, OTCQX:DYIHY), a leading provider of global
content management software, today announced general availability of
CQ5.1, unveiling major transformations to the company's Enterprise
Content Management (ECM) platform and Web Content Management (WCM)
application. The product includes trend-setting ease-of-use for both
Marketing and IT and leapfrogs ease-to-use to promote 'fun-of-use'
for both business users and IT developers.

CQ5.1 provides a revolutionary ECM platform that enables CMOs and
CIOs to fully leverage the Web as the most cost-effective channel for
global marketing and corporate growth initiatives. For Marketing, the
product provides point-and-click ease for designing and publishing
dynamic, interactive, Web 2.0 websites. For IT, it provides
point-and-click ease for configuring and managing a content computing
cloud, scalable for hosting any number of Web sites or content
applications.

Day's CQ5.1 combines a suite of business applications for WCM,
Digital Asset Management (DAM), and Social Collaboration built atop
Day CRX, a modular, standards-compliant content repository based on a
commercial implementation of the Apache Jackrabbit and Sling open
source projects.  Modernizing the CMS user experience, CQ5.1 adds new
capabilities for content analytics, content targeting, social tagging
and social search. Coupled with a new business process management
(BPM) engine and upgraded virtual repository for publishing content
from legacy silos like Microsoft Sharepoint, CQ5.1 is a complete
platform for interactive marketing that promotes swift end-user
adoption and accelerates online initiatives while lowering IT
operational costs.

A major update, CQ5.1 was thoroughly tested during an early access
program, when Day added enhancements designed to ensure a seamless
update to existing Day CQ installations. Several early access
customers, including University of Phoenix, City of Zurich and Messe
Frankfurt provided testimonials on their experiences with CQ5 at
Day's annual Global Customer Summit in Basel, Switzerland in October
2008.
"In today's economy, CIOs worry about having to cut costs while
maintaining operational efficiency to support a company's key growth
initiatives. CQ5.1 enables IT to partner with marketing to unleash
their creativity on the online channel to drive customer acquisition,
loyalty and retention," said Erik Hansen, Day's CEO. "CQ5.1's
unmatched user experience helps marketers build their customer
community, giving them a competitive edge in a turbulent economy."


CQ5.1's new capabilities for marketers include:

  * Fun-of-Use. Web 2.0 / AJAX user experience with WYSIWYG page
    design, rich drag-and-drop, in-context menu selections,
    in-context content authoring and in-context digital asset
    editing.
  * Web 2.0 Component Library. Library of Web components for easily
    constructing a Web 2.0 site, including components for building
    online forms and integrating over 40,000 existing Google gadgets
    directly on a Web page.
  * Content Analytics. In-context reporting for analyzing site
    visitor traffic and keyword effectiveness, leveraging Day's
    integrated content run-time and any third-party analytics vendor,
    such as Google.
  * Content Targeting. Tag-based rules support for targeting content
    and content promotions based on user profiles and clickstream
    behavior.
  * In-Context Targeting Rule Simulation. First-of-its-kind
    clickstream cloud to enable content publishers to transparently
    test targeting rules prior to production deployment for
    continuous improvement in site personalization.
  * Social Tagging. Simple - and social - tagging of Web pages with
    easy tracking of tag frequency and adding suggested tags to an
    overall approved set of terms in an enterprise taxonomy.
  * Social Search. Built-in social intelligence to leverage end-user
    selection within a search result to improve future discovery,
    faceted navigation and related search suggestions.
  * Point-and-Click Editorial Process Editor. WYSIWYG drag-and-drop
    editor for creating anything from simple-to-complex business
    processes - directly as a business user, in the browser, with no
    IT involvement.


CQ5.1's new capabilities for IT include:

  * Client-side Javascript Support. Rapid development of new content
    applications leveraging CQ5.1's new RESTful web application
    framework. Support via extensions for additional scripting
    languages like  PHP.
  * Actionscript Support.  Rapid development of Adobe Flash
    components for rich, interactive multimedia site experience.
  * Point-and-click Hot Back-up. Support for 24x7 operational up-time
    with GUI-driven hot online backup.
  * Point-and-click Cloud Configuration. Support for rapid scaling
    across virtual machines and entire farms with GUI-driven,
    hot-join clustering.
  * Point-and-click Disaster Recovery. Support for near-real-time
    disaster recovery with easy restoration of entire systems from
    backup archive files.
  * JCR Virtual Repository Adapters.  JSR-170 compliant interface
    with support for client- and server-side Javascript for accessing
    content in legacy ECM silos.
  * CIFS and Eclipse IDE Support. Virtual file-system interface to
    source code managed within CRX, along with Eclipse plug-ins for
    easy remote development.


Day CQ5.1 is immediately. For more information on CQ5.1 features and
pricing, please visit www.day.com or contact Day at [e-mail].


About Day  -  www.day.com
Day is a leading provider of global content management software,
providing content management, digital asset management, and social
collaboration in a single integrated platform based on open standards
and a modular, enterprise-ready architecture.  Day's technology
allows global enterprises to meet the scalability and operational
demands of mission-critical web applications and provides an
industry-first virtual repository for mobilizing information locked
in legacy ECM repositories.

Day is an international company, founded in 1993, and listed on the
SWX Swiss Exchange (SWX:DAYN) since April 2000. Day shares are also
traded Over the Counter (OTC) in the form of American Depositary
Receipts (OTCQX:DYIHY). Day's customers are some of the largest
global corporations and include Audi, Daimler, Deutsche Post World
Net, InterContinental Hotels Group, McDonald's and Volkswagen.

For further information


Jackie Cadorin                                    Katie Eakins /
Day Software                        Brittney Wolff
23 Corporate Plaza Drive, Suite 280               LEWIS PR for Day
Newport Beach, CA 92660             Software
T [phone]                                 T [phone]
E-Mail: [e-mail]
                                                  E-Mail:
                                    [e-mail]


 
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Day Software Holding AG
Barfüsserplatz 6 Basel Schweiz

WKN: 936168; 
ISIN: CH0010474218; Index: SPI, SPIEX, SSCI;
Listed: Main Market in SWX Swiss Exchange;
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