(Alliance News) - Creactives Group Spa has announced that its wholly owned operating company Creactives Spa has signed a "worldwide strategic agreement" with Bain & Company to "provide increased support to help clients reinvent their operational processes using artificial intelligence, with a view to optimizing the timing of value creation."

"Bain and Creactives join forces to offer the market a next-generation technology for the procurement world, powered by Creactives' Artificial Intelligence for data quality management," the company's statement reads.

Creactives and Bain's Artificial Intelligence will help customers manage the digital transformation of their procurement area.

"The partnership with Bain is an exciting opportunity to provide unique value to complex businesses around the world by combining our artificial intelligence with Bain's global management consulting," said Paolo Gamberoni, CEO of Creactives.

Creactives Group's stock is unchanged at EUR2.70 per share.

By Chiara Bruschi, Alliance News reporter

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