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Finseta CEO
Hickman attributed the improvement to a strategic refocus on enhancing the sales pipeline, expanding the payments network, and refining the product and geographical reach. Key strategic changes included shifting from indirect to direct client interactions, which increased the proportion of revenue from direct clients from 78% in 2022 to 95% in 2023. This shift also resulted in margin improvements and an increase in the average transaction value as the company began serving not only small businesses but also medium-sized businesses and high-net-worth individuals.
The company also underwent a rebranding from
Furthermore, Finseta expanded its international presence, partnering with best-of-breed payment companies and banks to enhance its service offerings globally. Noteworthy developments included a new corporate card scheme with Mastercard and the approval to provide payment services in
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