ComScore Announces Beta Release of comScore Campaign Ratings, uts New Cross-Platform Video Advertising Measurement Solution
September 27, 2018 at 04:30 pm IST
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comScore announced the beta release of comScore Campaign Ratings, its new cross-platform video advertising measurement solution. In July of this year, comScore announced it would be building the beta solution in partnership with twelve of the large and most influential companies in the media and advertising space. The new currency-grade solution provides media buyers and sellers with a trusted, unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms and includes insights into co-viewing, person-level reach and audience demographics. comScore plans to open the beta program to additional networks, marketers and agencies in fourth quarter and expects to launch comScore Campaign Ratings commercially in first quarter.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.