Comcast Corp. announced the appointment of Toni Murphy to serve as the company's newest senior vice president of its Keystone Region. In her new position, which she takes on following her role as vice president of sales and marketing for Comcast Business in the Keystone Region, Murphy will oversee the Philadelphia-based telecommunications conglomerate's operational, strategic and financial performance over a geographic area that encompasses most of Pennsylvania, eastern Ohio, the Maryland panhandle and northern West Virginia. She'll continue working out of Pittsburgh, the headquarters of the company's Keystone Region. Before joining Comcast, Murphy performed private equity work at The Gores Group and in investment banking with UBS Investment Bank.