Coca Cola FEMSA B de C : Proposed Board KOF 2022

Coca-Cola FEMSA, S.A.B. de C.V.

Proposed Board of Directors 2022

Series A Directors

José Antonio Vicente Fernández
Carbajal	Date of Birth:	February 1954
Chairman
	Appointed to 2001 (as Chairman)
	the board 1993
	Principal occupation:	Executive Chairman of the board of directors of Fomento Económico
		Mexicano, S.A.B. de C.V. ("FEMSA")
	Public Companies	Executive Chairman of the board of directors of FEMSA and Chairman of the
	Directorships:	board of directors of Coca-Cola FEMSA, S.A.B. de C.V. ("Coca-Cola
		FEMSA"), member of the board of directors of Heineken Holding N.V., and
		vice-chairman of the supervisory board of Heineken N.V.; and member of the
		board of directors of Industrias Peñoles, S.A.B. de C.V. ("Peñoles").
	Other Directorships: Chairman of the board of directors of Fundación FEMSA A.C. ("Fundacion
		FEMSA") and Instituto Tecnológico y de Estudios Superiores de Monterrey
		("ITESM") and member of the board of directors of MIT Corporation.
	Past business	Joined the strategic planning department of FEMSA in 1988, after which he
	experience:	held managerial positions at FEMSA Cerveza's commercial division and
		OXXO. He was appointed Deputy Chief Executive Officer of FEMSA in 1991,
		and Chief Executive Officer in 1995, a position he held until December 31,
		2013. As of January 1, 2014, he was appointed Executive Chairman of the
		board of directors of FEMSA.
	Education:	Holds an Industrial Engineering degree and a Master's in Business
		Administration ("MBA") from ITESM.
	Alternate:	Javier Gerardo Astaburuaga Sanjines
Daniel Alberto Rodríguez Cofre
Director	Date of Birth:	June 1965
	Appointed to the Board: N.A.
	Principal occupation: Chief Executive Officer of FEMSA.
Past business experience: He held several financial roles at Shell International Group in Latin America and
		Europe. In 2008, he was appointed as Chief Financial Officer of Centros
		Comerciales Sudamericanos S.A., and from 2009 to 2014, he held the position
		of Chief Executive Officer at the same company. From 2015 to 2016, he was
		Chief Financial and Corporate Officer of FEMSA and from 2016 to 2021 he was
		Chief Executive Officer of FEMSA Comercio.
	Education: Holds a Forest Engineering degree from Austral University of Chile and an
		MBA from Adolfo Ibañez University.
	Alternate:	Francisco Camacho Beltrán.

Federico José Reyes García
Director	Date of Birth:	September 1945
	Appointed to the Board:	1993
	Principal occupation:	Independent consultant.
	Coca-Cola FEMSA	Planning and Finance Committee.
	Committees:
	Public Companies	Alternate member of the board of directors of FEMSA.
	Directorships:
	Past business	At FEMSA, he held the position of Executive Vice-President of Corporate
	experience:	Development from 1992 to 1993, and Chief Financial Officer from 1999 to
		2006 and Corporate Development Officer until 2015.
	Education:	Holds a degree in Business and Finance degree from ITESM.
	Alternate:	Eugenio Garza y Garza.
Ricardo Guajardo Touché
Independent Director	Date of Birth:	May 1948
	Appointed to the	1993
	Board:
	Principal occupation	Independent consultant.
	Coca-Cola FEMSA	Chairman of the Planning and Finance Committee.
	Committees:
	Public Companies	Member of the board of directors of FEMSA, Grupo Aeroportuario del
	Directorships:	Sureste, S.A.B. de C.V. Grupo Bimbo, S.A.B. de C.V. ("Bimbo"), and Vitro,
		S.A.B. de C.V.
	Other Directorships:	Member of the board of directors of BBVA México S.A., Institución de Banca
		Múltiple, Grupo Financiero BBVA México.
	Past business	Chairman and Chief Executive Officer of Grupo Financiero BBVA Bancomer
	experience: from 1991 to 2000 and Chairman from 2000 to 2004. He was Chairman of the
		board of directors of Solfi, S.A. de C.V., from 2006 to 2020 and member of the
		board of directors and Chief Executive Officer of Grupo Valores Monterrrey
		from 2006 to 2017.
	Education:	Holds an Electrical Engineering degree from ITESM and the University of
		Wisconsin and a Master´s degree from the University of California at
		Berkeley.

Enrique F. Senior Hernández
Independent Director	Date of Birth:	August 1943
	Appointed to the Board:	2004
	Principal occupation:	Managing Director of Allen & Company, LLC ("Allen & Company").
	Coca-Cola FEMSA Committees:	Planning and Finance Committee.
	Public Companies Directorships:	Member of the board of directors of Grupo Televisa, S.A.B. and alternate
		member of the board of directors of FEMSA.
	Other Directorships:	Member of the board of directors of Cinemark USA, Inc. and Univision
		Communications, Inc.
	Past business experience:	Corporate Finance Executive in White, Weld & Company from 1969 to 1973,
		Vice President of Allen & Company from 1973 to 1980, Executive Vice
		President and Managing Director of Allen & Company since 1980.
	Education:	Holds a Law degree from Yale University, an Honorary PHD in Law from
		Emerson College and an MBA from Harvard University Business School.
Daniel Javier Servitje Montull
Independent Director	Date of Birth:	April 1959
	Appointed to the Board:	1998
	Principal occupation:	Chief Executive Officer and Chairman of the board of directors of Bimbo.
	Coca-Cola FEMSA Committees:	Chairman of the Corporate Practices Committee.
	Public Companies Directorships:	Presidente del consejo de administración de Bimbo.
	Other Directorships:	Member of the boards of directors of Grupo Financiero Banamex, S.A. de
		C.V., Instituto Mexicano para la Competitividad, A.C., y The Consumer
		Goods Forum. Chairman of the board of directors of Corporación Aura Solar,
		S.A.P.I. de C.V., and Servicios Comerciales de Energía, S.A. de C.V.
	Past business experience:	Served as Vice President of Bimbo.
	Education:	Holds a Business Administration degree from Universidad Iberoamericana
		("IBERO") and an MBA from the Stanford University Graduate School of
		Business.
José Luis Cutrale
Director	Date of Birth:	September 1946
	Appointed to the	2004
	Board:
	Principal occupation: Chairman of the board of directors of Sucocítrico Cutrale, Ltda. ("Sucocítrico
		Cutrale")
	Other Directorships: Member of the board of directors of Cutrale North America, Inc., Cutrale Citrus
		Juice USA, Inc., Citrus Products, Inc. and Chiquita Brands International.
	Past business	Founding partner of Sucocitrico Cutrale.

experience:

Education: Holds a degree in Business Administration. Alternate director: José Henrique Cutrale.

Alfonso González Migoya
Independent Director	Date of Birth:	January 1945
	Appointed to the Board:	2006
	Principal occupation:	Business consultant.
	Coca-Cola FEMSA	Audit Committee.
	Committees:
	Public Companies	Member of the board of directors of FEMSA, Controladora Vuela Compañía
	Directorships:	de Aviación, S.A.B. de C.V., Regional, S.A.B. de C.V., and Servicios
		Corporativos JAVER, S.A.B. de C.V.
	Other Directorships:	Member of the board of directors of Invercap Holdings, S.A.P.I. de C.V.
		Grupo Cuprum, S.A.P.I. de C.V. and Pinturas Berel, S.A. de C.V.
	Past business	Held the position of Senior Vice President, Finance, Planning, Human
	experience:	Resources of Alfa, S.A.B. de C.V. from 1995 to 2005 and Chief Executive
		Officer of Grupo Industrial Saltillo, S.A.B. de C.V. from 2009 to 2014.
	Education:	Holds a degree in Mechanical Engineering from ITESM and an MBA from
		the Stanford University Graduate School of Business.
Francisco Zambrano Rodríguez
Independent Director	Date of Birth:	January 1953
	Appointed to the Board:	2003
	Principal occupation:	Independent consultant and Co-Chief Executive Officer of Desarrollo
		Inmobiliario y de Valores, S.A. de C.V. ("Desarrollo Inmobiliario y de
		Valores"), Corporativo Zeta DIVASA, S.A.P.I. de C.V. ("Corporativo Zeta
		DIVASA"), and IPFC Inmuebles, S.A.P.I. de C.V. ("IPFC Inmuebles").
	Coca-Cola FEMSA	Audit Committee.
	Committees:
	Public Companies	Alternate member of the board of directors of FEMSA.
	Directorships:
	Other Directorships:	Member of the board of directors of Desarrollo Inmobiliario y de Valores,
		Corporativo Zeta DIVASA, and IPFC Inmuebles.
	Past business	Has extensive experience in investment banking and private investment
	experience: services, in real estate development and project management, real estate
		private investment funds and as estate planning consultant.
		.
	Education: Holds a degree in Chemical Engineering from ITESM and an MBA from The
		University of Texas at Austin.

Series D Directors

John Murphy
Director	Date of Birth:	February 1962
	Appointed to the Board:	2019
	Principal occupation:	Executive Vice President and Chief Financial Officer of The Coca-Cola
		Company ("TCCC").
	Coca-Cola FEMSA	Planning and Finance Committee.
	Committees:
	Public Companies	Member of the board of directors of Coca-Cola Beverages Japan Holdings
	Directorships:	Inc., China Beverages Ltd and Lindley Corporation.
	Past business	From 2016 to 2018 he served as president of the Asia Pacific group of TCCC
	experience:	and as president of the South Latin business unit. Prior to this role, from 2008
		to 2012, he was president of the Latin Center business unit. During his three-
		decade career with TCCC, he has held a variety of general management,
		finance and strategic planning roles.
	Education:	Holds a bachelor's degree in Business Studies from Trinity College in Dublin
		and a diploma in Professional Accounting from University College in Dublin.
	Alternate director:	Stacy Lynn Apter.
José Octavio Reyes Lagunes
Director	Date of Birth:	March 1952
	Appointed to the Board:	2016
	Principal occupation:	Retired.
	Public Companies	Member of the board of directors of MasterCard Worldwide and Coca-Cola
	Directorships:	Hellenic Bottling Company.
	Past business	He began his career with TCCC in 1980 as Manager of Strategic Planning at
	experience:	Coca-Cola de México, was appointed Manager of the Sprite and Diet Coke
		brands at corporate headquarters in Atlanta in 1987, became Marketing
		Director for the Brazil Division in 1990, was named Marketing and Operations
		Vice President for the Mexico Division and became President for the Mexico
		Division in 1996. He served as President of the Latin American Group of The
		Coca-Cola Company from 2002 to 2012 and Vicepresident of The Coca-Cola
		Export Corporation from 2013 to 2014.
	Education:	Holds a degree in Chemical Engineering from the Universidad Nacional
		Autónoma de México and an MBA from ITESM.
	Alternate director:	T. Robin Rodgers Moore