Clean Motion AB (publ) released an updated brand identity and launched a new website. The update is part of the world premiere of their new last-mile delivery vehicle that unveils in Gothenburg, Sweden, on 20 October 2022. The Swedish electric vehicle manufacturer Clean Motion released in September 2021 that they had started developing a solar-powered, urban electric vehicle targeting last-mile delivery businesses in cities.

For the past year, Clean Motion has been developing the new vehicle with commercial partners to make it fit for the market. The vehicle, called EVIG (Swedish meaning eternal), will be presented to the world at its launch event in Gothenburg on 20 October 2022. As part of the strategy, Clean Motion has now revamped the brand identity to communicate the mission more clearly and strengthen what the company stands for - clean, simple and efficient.

The new brand identity combines warmer earthy tones reflecting the sustainability focus and a monochrome base reflecting the clean and nordic roots. In addition, the logo has clean, sharp lines, representing the core design philosophy - simplicity.