Cinemark Holdings, Inc. announced plans to build an amenity-packed, 14-screen theatre in the new Cottonwood Creek Market development in Waco, Texas. Located at the intersection of I-35 and Loop 340/Hwy 6, the theatre is part of a 143-acre, master planned, mixed-use center developed by NewQuest Properties and is scheduled to open in the spring of 2020. All 14 auditoriums at the Cinemark Waco and XD theatre will boast advanced technology and customer-preferred amenities including: Cinemark XD auditorium - the number one, private label Premium Large Format (PLF) in the world; Cinemark’s Luxury Loungers - electric-powered, plush, oversize recliners with footrests and cup holders in all auditoriums; Reserved seating in all auditoriums with convenient online and kiosk ticketing; An ultra-modern viewing environment with wall-to-wall screens and enhanced sound systems in all auditoriums; 4K digital projection powered by Barco with RealD 3D capability; A stunning lobby lounge offering expanded food and beverage options; In addition to the new Cinemark theatre, Cottonwood Creek Market will offer an impressive lineup of trendy restaurants, entertainment and a variety of retail shops in its 285,000 square feet of space covering 63 acres. The center will also include multifamily homes and office space.