Choice International Limited through its subsidiaries referred to as "Choice Group" has announced its plans to expand its operations in North India by launching 10 new locations in the first half of fiscal 23-24. The company is dedicated to strengthening its presence in the region and providing exceptional financial services to its customers. The new branch locations are Delhi NSP, Delhi Rajendra Place, Delhi Connaught Place, Noida, Faridabad, Gurugram, Lucknow, Chandigarh, Ambala, and Panipat.

To support these new locations, the group plans to hire 250 employees for broking, mutual funds, and insurance, in addition to the existing 150-member team in Delhi and NCR. In the coming 1-2 quarters, Choice Group plans to open ten more branches, including Dehradun, Kanpur, Allahabad (Prayagraj), Saharanpur, Ludhiana, Jalandhar, Jammu, Amritsar, Shimla, and Bareilly. Overall, the company aims to have 500 employees in North India, including those in the upcoming branches for broking and distribution.

Choice Group has a strong commitment to providing innovative and comprehensive financial services to its customers. As part of this commitment, the company is also expanding its subsidiary, Choice Finserv Private Limited (CFPL), which started its retail lending from July 2022 with use of latest technology as support for the lending. CFPL presently offers loans for MSME Business Loans, Wheels, and Supply Chain Finance.

During 2023-24, loans for solar financing will be extended to customers. This expansion in North India follows Choice Group's recent expansion in the state of Madhya Pradesh, where the company aims to set up offices in every district within the next two years. Choice Group has a strong reputation in the market in the major verticals like Equity Broking, NBFC, Insurance and Government Advisory, and with its expansion in Rajasthan and Bhopal, the group has established a strong presence in the region.