Cettire Limited announce its planned entry into the Chinese online luxury market. Mainland China is expected to be the world's market for personal luxury goods by 2025, representing around 25% of the $600 billion global market $150 billion 1 potential market opportunity for Cettire. In line with its strategy to grow addressable market over time by selectively entering new markets, Cettire has continued to investigate the expansion of its geographic footprint.

Given the market size for personal luxury goods and the importance of online commerce in the market, mainland China represents a key priority for the Company's expansion. It is currently expected that Cettire's mainland China proposition will be available to Chinese consumers during the second half of calendar year 2022.it has entered into a partnership with JD.Com, a leading Chinese e-commerce platform. JD.Com has more than 550 million active customers and is China's online retail platform.

JD.Com has an extensive luxury proposition including partnerships with many of the world's most prestigious brands. The Cettire-JD.Com partnership will leverage combined strengths to benefit Chinese luxury consumers and suppliers to Cettire's platform, opening a vast potential additional channel. Through the partnership, Chinese consumers will have access to Cettire's extensive luxury selection and post-sales support.

JD.Com will help to drive traffic, brand awareness and accelerate growth for Cettire in the market upon entry. There is further scope for Cettire to leverage JD.Com's extensive local logistics capability, which provides one of the largest fulfilment infrastructures globally.