Brinker International, Inc. announced that George Felix will join the company as Chief Marketing Officer to provide overall vision, leadership, strategy and execution of all marketing programs and initiatives for Chili's® Grill & Bar. With a reputation for building and repositioning brands, Felix has a track record of success taking legacy brands and making them exciting again. His marketing career has taken him from Procter & Gamble to Yum!

Brands to Tinder. During his time at P&G, Felix focused on brand management, mobile strategy and innovation, and led award-winning advertising campaigns, including the famous Smell Like a Man brand relaunch for Old Spice. While at Yum!

Brands, he served as Director of Marketing for KFC and CMO for Pizza Hut, where he helped lead and launch campaigns – including KFC's Return of Colonel Sanders and Pizza Hut's Newstalgia campaign. Both campaigns modernized the brands and drove sustained sales growth. Felix most recently was CMO at Tinder, where he led the development of the company's new global brand positioning and redefined its mission statement.

Felix will begin his new role on July 21.